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The slice-of-life format brand film captures immersive game playing experience that RummyCircle offers to users The company said it will leverage strategic sponsorships and tie-ups with influencers across different regions of the country to further promote the campaign Online gaming company Games24x7 has launched a new advertising campaign for its flagship offering, RummyCircle, with a view to capture Hindi speaking markets. Presently, the app has as many as 21 million downloads, while 40 million users have registered on it. Created by advertising agency Spring Marketing Capital, the   television campaign  s hows young users playing with each other on the Rummycircle app on their phone. The slice-of-life format brand film captures immersive game playing experience that RummyCircle offers to users. Avik Das Kanungo, director – brand and marketing strategy, Games24x7 said that they have seen a consistent increase in interest for the game from players across the country. "While onlin

A $4.5 billion deal under which Alphabet's Google will collaborate with India's Reliance Industries on a new smartphone likely heralds a big shake-up for the world's second-largest mobile market, industry executives and analysts say. Reliance boss Mukesh Ambani, announcing the partnership at his company's annual meeting last week, said Google would build an Android operating system (OS) to power a low-cost "4G or even 5G" smartphone that Reliance would design. The new phone is set to pose a major challenge to Chinese vendors such as Xiaomi and BBK Electronics, owner of the Realme, Oppo and Vivo brands, which currently dominate a $2 billion market for sub-$100 smartphones in India. Powered by a clever mix of Bollywood, cricket-driven marketing and product features such as powerful cameras, the Chinese firms sell roughly eight of every 10 smartphones in the country.   "If history is anything to go by, Reliance will undercut other brands and pose a real thre